It has been proven that metaphors are found in all languages and in all cultures around the world

Keywords: companies

As is so well defined by a couple of authors, “metaphors act as prefabricated building blocks of mental imagery.” By making use of existing and appropriate imagery, a professional sales person can be able to get a customer to as close to the new experience as possible.

https://thebftonline.com/14/09/2020/selling-with-metaphors-communicating-effectively-with-customers